View the Brand Video and See How Nothing Compares

We bring North Carolina’s story to life with a video tour that’s always in motion, and showcases the many ways that residents and visitors are inspired to see and do more. Traveling from the mountains to the coast, from the great outdoors to the thriving business landscape, the North Carolina brand video gives viewers a taste of the beauty, energy, innovation and warmth of the state where everything is possible, and Nothing Compares.

Asheville NC

Meet North Carolinians Who Inspire Us All

These extraordinary neighbors found their inspiration in North Carolina, and in turn inspire us to make a difference in the state we proudly call home.